Marketing and Export Strategies

Rubén Ramírez

He holds a degree in International Business from Tecnológico de Monterrey and a Master’s degree in Agribusiness from the Universidad Panamericana.

He served as Mexico’s agricultural trade attaché in Chile. Sales and Marketing Manager for PrimusLabs and NSF International.

Sales Manager for Europe and Asia for Avocado and Mango at Freshkampo.

Executive Director of the Produce Marketing Association (PMA) in Mexico. Country Manager for the International Fresh Produce Association (IFPA).

Carin Verbree

Executive Director of Holland House Mexico, a bilateral chamber of commerce that promotes trade and investment relations between the Netherlands and Mexico.

She has worked on specialized studies of the agri-food sector, with a particular focus on the avocado market.

She is actively involved in social causes as a board member of Mundo de Talentos AC, an organization that supports underprivileged children.

Business leader committed to sustainable growth and economic development.

Ron Lemaire

President, Canadian Produce Marketing Association (CPMA).

At CPMA, represents the interests of over 875 Canadian and international member companies that collectively account for over 90% of fresh fruit and vegetable sales in Canada.

Works on national and international regulatory changes, climate variability, food safety concerns, technological advances, and other issues.

Expertise in vertically integrated supply chains, sustainability initiatives, government relations, advocacy, marketing, public-private partnerships, capacity building, and integrated food systems management.

Esther Tiey

Bachelor of Business Administration from the National University of Singapore, specializing in Marketing and Innovation Entrepreneurship.

Sales and Implementation Specialist at DiMuto

Extensive experience in managing fresh produce portfolios for over 100 stores in both Giant and Cold Storage.